COMFORT IN STYLE
Riga-based knitwear label Baiba Ripa
With its origins deeply rooted in the longstanding traditions of the Baltic craft of knitting, the philosophy of the brand is to approach the knitwear as a holistically emerging protective cocoon, in which the body can find retreat from the intensity and high exposure of the contemporary world. BR offers an alternative to mass produced and mass consumed fashion, responding to the demand of the confident individual, female and male, who are looking for the clothes capable to express their own self in the independent and stylish way. Made with the minimalism and know-how of Northern Europe, BR knits stand for the holy trinity of profound research, experimental forms, and traditional craftsmanship. No seasons, no rules, no fixed schemas, only a myriad of ways to enjoy elegance and comfort enveloping the body in the sophisticated cocoon of sculptural tenderness.